Organic search results are one of the most powerful tools in online marketing. But even if your search engine optimization leads to your results being at the top of the Google rankings, users might overlook them if the listing doesn’t grab their attention. Here are seven ways to improve your rates of SERP conversion for organic listings.

1. Title tags and meta tags are what tell users what to expect when they click on a link. Spend time on developing these with your audience in mind.

2. Brand awareness encourages people to click on a link. Offsite promotional tools can be a factor in increasing the number of clicks on your links.

3. Rich snippets such as ratings, reviews, photos and videos attract immediate attention. Make sure you are using the tools Google supplies to markup your content.

improve conversion rate

4. Authorship of content looks great in the eyes of Google. Along with a bio, consider linking stories to an author’s Google Plus account.

5. Multimedia elements such as videos and images are powerful ways to improve SERP conversion. Make sure you properly tag, caption, organize and promote your multimedia content.

6. Core optimization is at the heart of any search engine optimization campaign. This extends beyond linking your keywords and performing code tag optimization. You need to make sure that your entire site is optimized so that Google and other search engines can easily find and index your content. eVisible can help you to review your site architecture, internal linking and more to make your site ready for indexing.

7. Review your SERP results and tweak your content frequently. Old content is stale content. Using technology to track the performance of your SEO content can give you clues on how to improve your SERP conversion rates.

Related Posts