Since it’s true that there is a lot of mediocre content available online, it should be easy for your content to stand apart. eVisible’s team has years of experience at SEO content writing and knows how to create compelling content that generates clicks and shares. While we could write a book on what to do when writing content, here are 10 basic things everyone should know about writing great online content.

ten ways for better content

1. Stay focused on your keywords. Instead of trying to wedge your keywords into the topic you are writing, use the keywords as a guide for the topics you cover in your blogs and articles. One of the secrets to SEO copywriting is seamlessly integrating keywords into copy so the reader doesn’t notice that they exist.

2. Headlines matter. The headline to this post might have been very direct, but it grabbed your attention. Make sure you are being honest with your headline but also make sure it is attention-grabbing. Make a direct appeal to your readers about why they should click on the story.

3. Graphics are important. Using strong images that are relevant to your topics can enhance the power of your article. Infographics that use colorful and bold charts to explain your points are particularly effective ways to use images in your blog posts and articles.

4. Site speed matters. If your site is slow to load, readers will give up and move on before they read your brilliant blog post. Make sure your site is designed to load fast and is free of technical SEO problems.

5. Think about linking. Link relevance is critical to the SEO impact of your blog post. Make sure your posts are being linked by credible sites within your industry. Linking to outside sources also enhances the credibility of your post.

6. Track your performance. If you aren’t tracking page clicks, referrals and other factors, how will you know if your blog post was a success? Understanding why a post was successful lets you duplicate this success with future SEO copywriting.

7. Tight content is good content. Flowery prose is for poems, not website content writing. Cut the fat from your writing and trim out the unnecessary words. Focus on direct writing that speaks directly to the audience.

8. Consider layout. If your content is presented in a sloppy manner, no one will want to read it. Avoid eyesore blog layouts that have flashy fonts, bright colors and lots of clutter.

9. Long-form content is great. Many people think that SEO content writing is all about short snippets. You want these to quickly grab readers’ attention. But long-form content increases the time spent on your site and makes people come back for more.

10. Don’t be afraid to hire experienced writers. You are probably an expert at many aspects of business, but website content writing might not be one. Don’t be afraid to turn to professionals like eVisible. It’s our job to translate your interesting story ideas into attention-grabbing content.

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