Any social media marketing company will tell you that content is king when it comes to a successful SEO and Social Media campaign. But not all content is created equal. How you structure your blog posts, social media updates and other content and what you say in it will play a huge factor in attraction attention to your campaign. Here are five types of online content that are proven to boost your SEO campaign.

The Mission Statement

One of the most important factors in making your social media marketing campaign connect with its intended audience is to establish its identity. You can easily accomplish this with a blog post or other type of content that spells out your mission statement. Think of it as your manifesto for the campaign and the reason why you are doing it.

Example: Three Reasons Why Solar Power is Important for Our Future lets readers who are interested in solar power know that this blog will speak their language.

The Pot-Stirring Post

Controversy generates conversations and if done the right way, taking a stand on a controversial subject will get people commenting on your campaign and following what you are going to say next. Be careful with this type of post – going too far can get you in trouble.

Example: Warren Buffet’s recent op-ed piece for the New York Times entitled A Minimum Tax for the Wealthy took the stance that the richest Americans took the stance that the wealthiest Americans should be required to pay some income taxes regardless of loopholes. It was quickly shared and debated by people on both sides of the issue.

Timelines

People always love quick fixes and seeing fast results. Give this to them with posts that promise results in a set period of time if they follow your steps. This is a close cousin of the “Best Of…” list posts that we’ll get to shortly.

Example: 30 Days to Being a Better Blogger gives people one action to try each day to improve their writing and publicity skills.

ASAP Posts

These posts feature a headline that grabs your attention and frequently will spur you to urgent action. If nothing else, you’ll be compelled to read the article to see what is so important that it can’t wait.

Example: Top Ten Reviews’ 10 Things You Can Do Now To Protect Your Identity addresses a serious subject and makes it clear that it contains actionable steps that can help a person become a victim of identity theft.

List Posts

People love lists and rankings and blog posts that do this attract attention and comments as readers debate the validity of your list and come up with lists of their own.

Example: This Bleacher Report ranking of the Biggest One-Hit Wonders in sports brought interest from fans of all sports.

Need more help guiding your SEO campaign? Along with content creation, eVisible has many social media services available to help brand managers, bloggers and other people boost their visibility and track their success. Make sure you check out our new Social Involvement tool at https://www.evisible.co/tools/social-involvement/, which tracks the interest the social world has in your web pages.