When undertaking an SEO campaign, most people look at their content first. While this is valuable, you also need to consider the first thing that a person will see before going to one of your web pages: the link. It’s important to analyze your SEO page titles in order to make sure that you are maximizing their effectiveness and power to boost your SEO rankings. Here are a few things you need to look at with your URLs:

Work to […] Continue Reading…

In February, the Federal Communications Commission voted to create new guidelines to limit the ability of Internet Service Providers to manage Internet traffic speeds. In doing so, the FCC sided with Internet advocates and politicians — including President Barack Obama — pushing for “Net Neutrality” and against major ISPs looking to have more over how their Internet speeds are given to customers.

Net Neutrality is the concept that all people should have equal access to traffic on their Internet network. […] Continue Reading…

Local SEO is absolutely critical for any business that has a local customer base. Whether you are a restaurant looking for more diners or a car dealership looking to attract more customers, your main focus of online marketing is to attract the attention of people in your area who are interested in your products and services.

So how do you go about improving your visibility with local customers? Local listing optimization happens when you focus on the right avenues for […] Continue Reading…

Doing content marketing and doing it right are two separate things. Most people recognize that having lots of content is important to your search engine optimization efforts along with your online marketing program. However, fewer people take the time to think about the type of content tactics that will be most useful in building a successful strategy.

You can go beyond basic content marketing strategy by thinking about it as one part of your overall marketing efforts. A well thought […] Continue Reading…

There is perhaps no piece of meta data on a web page that is more important that a title tag. This is the short description that tells both users and search engines what a web page’s content is about. One bit of evidence highlighting the importance of title tags comes from Kristine Schachinger of Search Engine World, who wrote that title tags are “like the title of the chapter of a book” and “the most important single tag on […] Continue Reading…

It’s extremely important to include frequent content updates as part of your small business search engine optimization strategy. Google places a high emphasis on fresh content in rewarding sites with higher search engine placements. However, many small businesses struggle to come up with content on a regular basis because they lack the resources or ability to write and create content consistently.

However, content marketing isn’t out of your reach as a small business. With the right planning and foresight, you […] Continue Reading…

Few aspects of being a webmaster or owner of a website are more terrifying than the prospect of moving your site – either to a new URL or to a new server while keeping the same URL. In both cases, there’s great potential for problems to occur which can limit your ability to be crawled and indexed correctly and seriously damage your search engine optimization campaign.

In an effort to help webmasters who are undertaking a site move, Google has […] Continue Reading…

If you are selling products online, you need to have landing pages instead of simply directing customers to your website’s home page. Why is this? It’s because your home page has to do many things – tell customers about your entire business and your entire product lines along with creating an atmosphere that tells the story of your business.

A specific product can get lost on a home page. Landing pages give you one place to direct customers to when […] Continue Reading…