Our Web Design Process
Creating an SEO friendly design for your website is about more than just making it look pretty. Some firms can design a nice-looking website. But eVisible has the experience in both SEO and web design to create websites that are as functional as they are visually pleasing. How do we do it? Here's a quick look:
Initial Site Assessment
We begin each relationship with our clients by taking a close look at what your current site looks like. It's important to understand the layout and site architecture that you have been using and the results you have been getting in order for us to move forward with your website design. We'll also spend time talking to you in order to understand exactly what your goals are for your website. Understanding the products or services you wish to highlight and your target audience can guide us through the design process.
Site Development
Once we've developed a game plan for your website, we'll undertake the process of the web design. There are a host of factors that will go into every element of your website design. We make sure that we use color schemes, layouts and even fonts that are proven to work together to create a user interface that is friendly, easy to use and drives customers to make a purchasing decision that leads to profits for you.
Along with developing the look of the website, we'll also pay close attention to the website architecture. How the sites link to each other "under the hood" plays a critical role on how they are viewed by search engines such as Google and Bing. A clean site architecture not only makes it easier for customers to navigate your site, but it makes it easier for search engine "spiders" to index your site. This helps you to rank higher for your keywords and puts you in front of more people. We'll also engage in elements such as mobile site design, which is critical to get users on tablets, smartphones and other mobile devices to stay on your site.
Testing
After we've developed the prototype for your website and its custom landing pages, we take every step to ensure that it is going to work for your needs. That's why we'll put your site through a detailed testing process before it goes live. We'll try out multiple versions of different elements and experiment with everything from fonts and colors to custom landing page design. Your site won't go live until we're confident that it's perfect.
Content Management
The process of designing your website doesn't end once it's launched. You'll have continual content to update (especially if you are updating your content and creating new content for SEO purposes) and it's important that you have a system in place to manage it. eVisible can provide you with help in building and maintaining a content management system that works for you.
Let eVisible handle your website design/redesign and landing page development. Contact us today to learn how we can design a landing page and website template for you that leads to greater sales and higher search engine rankings.