Frequently Asked Questions
What tactics do you use?
We use a variety of reputation management strategies for our clients. These can include positive blog posts touting our clients' products and services, seeding strong reviews with social review sites such as Yelp, utilizing social media sites such as Facebook and Twitter and traditional SEO methods to boost the rankings of your internal web pages.
How much time does it take to see results?
How long it takes for our online reputation management services to show tangible dividends depends on several factors. If your company has extensive negative feedback online or has been the victim of an aggressive attack campaign launched against you by a rival, getting positive links to the top of search engine results can take longer. At the same time, if you already have a strong SEO presence, results can typically be seen much more quickly.
How important is my online reputation?
One of the first things that people do when they learn about a company, brand or individual is to do research online. When they perform a search on Google, Bing or other search engines, the first results they receive are the ones they read. Reputation management is critical in order to ensure that the first impression you make with people online is a good one.
Who writes the content that is used in reputation management campaigns?
Typically, our internal staff of writers will develop positive content that is used to enhance your online branding. We can work with you to develop topics for blog posts, articles and website content or take existing content and make it more SEO-friendly.
Do you engage in negative campaigns tactics?
We believe that instead of focusing on what's wrong with your competitors, the best business branding tactic is to talk about what's right with your business. While we do not engage in "black hat" or unscrupulous methods, we will make sure that the information about your company is factual and puts your company in the best possible light.