{"id":92,"date":"2013-04-09T09:05:13","date_gmt":"2013-04-09T16:05:13","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=92"},"modified":"2013-09-13T22:14:19","modified_gmt":"2013-09-14T05:14:19","slug":"five-ways-to-add-power-to-your-press-release","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/","title":{"rendered":"Five Ways to Add Power to Your Press Release"},"content":{"rendered":"

A press release about your company and its products serves multiple purposes. By working with a company like eVisible for press release optimization<\/strong>, it can help your overall SEO strategy. But it\u2019s easy to forget that a press release is ultimately a marketing tool to promote your goods and services. If you want to craft more effective press releases, here are five tips to consider:<\/p>\n

1. Make Your Content Newsworthy. <\/b>Remember that there is a difference between a press release and an advertisement. Reporters and editors want to feel like they are passing on useful information to their readers rather than simply acting as a press release distribution<\/a> service and providing free marketing for companies.<\/p>\n

2. Avoid Buzzwords.<\/b> You\u2019ve probably read press releases that talk about \u201csynergy,\u201d \u201cshifting the paradigm\u201d or any other number of buzzwords and phrases. The truth is that it just makes your press release sound forced and dated, and readers might miss the point. Professionals at press release writing services<\/a> know that it\u2019s best to speak down-to-Earth with readers, using plain English that\u2019s free of jargon.<\/p>\n

\"Five<\/a><\/p>\n

3. Speak to Your Audience. <\/b>This doesn\u2019t just apply to the readers. Reporters hate getting press releases relating to topics they don\u2019t cover. It wastes their time and gives your company a bad name.<\/p>\n

4. Don\u2019t Oversell.<\/b> Reporters can tell when a press release is trying too hard to hype a product as the \u201cgreatest\u201d or \u201cworld\u2019s best.\u201d Stick to the facts and what your product does, and a reporter can tell if it\u2019s worth writing about.<\/p>\n

5. Format Your Press Release.<\/b> The best type of press release gets all of the relevant information out in the first few paragraphs. A press release submission service<\/strong> like eVisible can help you to craft a release that immediately grabs a reader\u2019s attention.<\/p>\n","protected":false},"excerpt":{"rendered":"

A press release about your company and its products serves multiple purposes. By working with a company like eVisible for press release optimization, it can help your overall SEO strategy. But it\u2019s easy to forget that a press release is ultimately a marketing tool to promote your goods and services. If you want to craft […]<\/p>\n","protected":false},"author":1,"featured_media":93,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,26],"tags":[53,57],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-generation","category-internet-advertising","tag-conversion","tag-tips"],"yoast_head":"\nFive Ways to Add Power to Your Press Release | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Press release writing services from eVisible can provide press release optimization and marketing visibility. Learn tips for how to best use a press release distribution for maximum impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Five Ways to Add Power to Your Press Release\",\"datePublished\":\"2013-04-09T16:05:13+00:00\",\"dateModified\":\"2013-09-14T05:14:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/\"},\"wordCount\":314,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/04\/five-ways.jpg\",\"keywords\":[\"Conversion\",\"Tips\"],\"articleSection\":[\"Content Generation\",\"Internet Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/\",\"name\":\"Five Ways to Add Power to Your Press Release | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-add-power-to-your-press-release\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/04\/five-ways.jpg\",\"datePublished\":\"2013-04-09T16:05:13+00:00\",\"dateModified\":\"2013-09-14T05:14:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Press release writing services from eVisible can provide press release optimization and marketing visibility. 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