{"id":64,"date":"2013-02-18T08:24:17","date_gmt":"2013-02-18T16:24:17","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=64"},"modified":"2014-09-02T09:57:57","modified_gmt":"2014-09-02T16:57:57","slug":"chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/","title":{"rendered":"Choose A\/B Testing to Boost Your Landing Page and PPC Conversion Rates"},"content":{"rendered":"

Although some people are unfamiliar with A\/B testing, it\u2019s actually a very simple concept to grasp. It\u2019s a frequent tool used in landing page optimization<\/a> to test potential changes to your existing home page. In this version of landing page testing, visitors potentially see one of two pages: the current one or the new, experimental page. This gives you the ability to get real-world data in a short amount of time to determine which page works better and the strengths and weaknesses of various elements of your site.<\/p>\n

Even people who understand what A\/B testing is all about often don\u2019t do it frequently enough. Often it\u2019s something that is done when a website first launches or a business first undertakes a campaign of optimizing landing pages. However, what they don\u2019t realize is that A\/B testing can be a powerful tool throughout the life cycle of your website. In an article at Quick Sprout, Neil Patel recommends running an A\/B test<\/a> at least every one to two months for websites with more than 10,000 monthly visitors. Patel runs A\/B testing twice a month for his business and claims that one out of every four test yields results that increase landing page conversion<\/a> rates by 20 percent.
\n<\/a><\/p>\n

\"A\/B<\/a><\/p>\n

A\/B testing isn\u2019t just for elements on your website. You can also perform basic tests on the ads as part of your PPC advertising campaigns. Even if your Pay Per Click advertising<\/a> campaigns are having success at the moment, this doesn\u2019t mean that they are as successful as they could be. Trying out new elements in your campaign and comparing them to your existing elements can help you to understand what is working and what can work better. It doesn\u2019t have to be a major overhaul \u2013 according to Patel, even some minor tweaks can provide major benefits to your Pay Per Click advertising conversion rates.<\/p>\n

Here are three tips from Patel that you\u2019ll want to consider during A\/B testing:<\/p>\n

People Love Free Things: <\/b>Simply adding the word \u201cfree\u201d to your advertising can have a huge impact on click-through rates. People are attracted to the concept of getting something for nothing and generally want to read more if something is offered to them for free. If you are already using \u201cfree\u201d in your PPC ads, consider highlighting the word through colors, font or sizes.<\/p>\n

Place a Value on Your Free Things: <\/b>People also want to know just what a great bargain they are getting. If you can, make sure you place a dollar amount on the value of the free item or service you are \u201cgiving away\u201d on your site.<\/p>\n

People Also Love Videos: <\/b>Many people will click on a video to learn the same information available in text form on a website. Simple videos can be cheap to produce with a provider of PPC advertising services but pay huge dividends.<\/p>\n","protected":false},"excerpt":{"rendered":"

Although some people are unfamiliar with A\/B testing, it\u2019s actually a very simple concept to grasp. It\u2019s a frequent tool used in landing page optimization to test potential changes to your existing home page. In this version of landing page testing, visitors potentially see one of two pages: the current one or the new, experimental […]<\/p>\n","protected":false},"author":1,"featured_media":66,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,25,11],"tags":[53,55,47,54],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization","category-paid-search-marketing","category-testing-and-quality-assurance","tag-conversion","tag-how-to","tag-ppc","tag-testing"],"yoast_head":"\nChoose A\/B Testing to Boost Your Landing Page and PPC Conversion Rates | eVisible Blog<\/title>\n<meta name=\"description\" content=\"A\/B testing is valuable for landing page optimization and maximizing PPC advertising. Learn how to use A\/B testing to increase landing page conversion and improve your PPC campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Choose A\/B Testing to Boost Your Landing Page and PPC Conversion Rates\",\"datePublished\":\"2013-02-18T16:24:17+00:00\",\"dateModified\":\"2014-09-02T16:57:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/\"},\"wordCount\":502,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/02\/a-and-b-testing.jpg\",\"keywords\":[\"Conversion\",\"How To\",\"PPC\",\"Testing\"],\"articleSection\":[\"Conversion Rate Optimization\",\"Paid Search Marketing\",\"Testing and Quality Assurance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/\",\"name\":\"Choose A\/B Testing to Boost Your Landing Page and PPC Conversion Rates | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/chose-ab-testing-to-boost-your-landing-page-and-ppc-conversion-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/02\/a-and-b-testing.jpg\",\"datePublished\":\"2013-02-18T16:24:17+00:00\",\"dateModified\":\"2014-09-02T16:57:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"A\/B testing is valuable for landing page optimization and maximizing PPC advertising. 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