{"id":369,"date":"2015-03-16T10:00:47","date_gmt":"2015-03-16T17:00:47","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=369"},"modified":"2015-03-12T10:10:26","modified_gmt":"2015-03-12T17:10:26","slug":"five-questions-for-going-beyond-basic-content-marketing","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/","title":{"rendered":"Five Questions for Going Beyond Basic Content Marketing"},"content":{"rendered":"

Doing content marketing and doing it right are two separate things. Most people recognize that having lots of content is important to your search engine optimization efforts along with your online marketing program. However, fewer people take the time to think about the type of content tactics that will be most useful in building a successful strategy.<\/p>\n

\"five-content-questions\"<\/a><\/p>\n

You can go beyond basic content marketing strategy by thinking about it as one part of your overall marketing efforts. A well thought out content marketing plan can help you to build your brand, create new connections with customers and improve your sales. As you get ready to plan out your content marketing strategy, here are five questions you need to ask first:<\/p>\n

 <\/p>\n

Who Is Your Target Audience?<\/strong><\/p>\n

You can\u2019t craft a message designed to connect with a potential customer if you don\u2019t know who that person is. You need to review all of your available resources in order to better understand who your target audience is and how you can effectively reach them. This can include researching your competitors and reviewing your current web traffic and demographic information. Use this information to answer questions about how your customers access product information and what information they are looking for when they go to a website.<\/p>\n

 <\/p>\n

Why Is Content Marketing Important To You?<\/strong><\/p>\n

This is ultimately the most important question that you can ask of yourself when developing a content marketing plan. Content marketing can help you attract the attention of new visitors while creating bonds with existing customers. However, if you don\u2019t have larger plans for what to do with these potential or current customers, your content marketing work is wasted.<\/p>\n

 <\/p>\n

Where Can You Reach Your Audience?<\/strong><\/p>\n

By understanding who your customers are, you can also understand the best ways to reach them. Different customers will interact to certain types of content more strongly than others. For example, YouTube is a great option for customers interested in watching product videos, while Tumblr is an outstanding platform for visual content such as infographics.<\/p>\n

 <\/p>\n

When Should Your Content Be Published?<\/strong><\/p>\n

Along with how to reach your audience, you also need to understand when they are most likely to be online so that you can deliver them fresh content when they are ready to see it. You can leverage research from social media sites such as Twitter and Facebook to see when certain demographic segments are most likely to be active on their sites and use this as a guideline for when to post your content.<\/p>\n

 <\/p>\n

What Do You Want Readers To Do?<\/strong><\/p>\n

The point of marketing is to entice a reaction from the person receiving your marketing message. This can mean many different things: signing up for more information, asking for a phone call or purchasing a product directly from you. The type of content that you create will be partially determined by the action that you want your potential customers to take after viewing your content.<\/p>\n

Determining your plan for content is only part of the equation. It\u2019s important to be just as focused when creating and distributing your materials. Make sure you are working with the right content creators and know the right places for the content to live. Figure out which rich media sources are right for specific types of content. Once you\u2019ve created your content, have a structure in place for marketing it and tracking its success so you know what is working and what needs to be tweaked.<\/p>\n","protected":false},"excerpt":{"rendered":"

Doing content marketing and doing it right are two separate things. Most people recognize that having lots of content is important to your search engine optimization efforts along with your online marketing program. However, fewer people take the time to think about the type of content tactics that will be most useful in building a […]<\/p>\n","protected":false},"author":1,"featured_media":370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,2,1],"tags":[72,55],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavior-and-demographics","category-content-generation","category-seo-process","tag-content","tag-how-to"],"yoast_head":"\nFive Questions for Going Beyond Basic Content Marketing | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Successful content marketing is about more than just writing the occasional blog post. Let eVisible help you to understand the questions you need to ask before launching a content marketing campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Five Questions for Going Beyond Basic Content Marketing\",\"datePublished\":\"2015-03-16T17:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/\"},\"wordCount\":596,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg\",\"keywords\":[\"Content\",\"How To\"],\"articleSection\":[\"Behavior and Demographics\",\"Content Generation\",\"SEO Process\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/\",\"name\":\"Five Questions for Going Beyond Basic Content Marketing | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg\",\"datePublished\":\"2015-03-16T17:00:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Successful content marketing is about more than just writing the occasional blog post. Let eVisible help you to understand the questions you need to ask before launching a content marketing campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage\",\"url\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg\",\"contentUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg\",\"width\":1667,\"height\":1250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.evisible.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Questions for Going Beyond Basic Content Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\",\"url\":\"https:\/\/www.evisible.co\/blog\/\",\"name\":\"eVisible Blog\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.evisible.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\",\"name\":\"eVisible\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"caption\":\"eVisible\"},\"description\":\"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.\",\"url\":\"https:\/\/www.evisible.co\/blog\/author\/evisible\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five Questions for Going Beyond Basic Content Marketing | eVisible Blog","description":"Successful content marketing is about more than just writing the occasional blog post. Let eVisible help you to understand the questions you need to ask before launching a content marketing campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/","twitter_misc":{"Written by":"eVisible","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#article","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/"},"author":{"name":"eVisible","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"headline":"Five Questions for Going Beyond Basic Content Marketing","datePublished":"2015-03-16T17:00:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/"},"wordCount":596,"image":{"@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg","keywords":["Content","How To"],"articleSection":["Behavior and Demographics","Content Generation","SEO Process"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/","url":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/","name":"Five Questions for Going Beyond Basic Content Marketing | eVisible Blog","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg","datePublished":"2015-03-16T17:00:47+00:00","author":{"@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"description":"Successful content marketing is about more than just writing the occasional blog post. Let eVisible help you to understand the questions you need to ask before launching a content marketing campaign.","breadcrumb":{"@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#primaryimage","url":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg","contentUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2015\/03\/five-content-questions.jpg","width":1667,"height":1250},{"@type":"BreadcrumbList","@id":"https:\/\/www.evisible.co\/blog\/five-questions-for-going-beyond-basic-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.evisible.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Five Questions for Going Beyond Basic Content Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.evisible.co\/blog\/#website","url":"https:\/\/www.evisible.co\/blog\/","name":"eVisible Blog","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evisible.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653","name":"eVisible","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","caption":"eVisible"},"description":"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.","url":"https:\/\/www.evisible.co\/blog\/author\/evisible\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":1,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/369\/revisions\/371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media\/370"}],"wp:attachment":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}