{"id":360,"date":"2014-12-15T09:00:38","date_gmt":"2014-12-15T17:00:38","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=360"},"modified":"2014-12-14T00:39:27","modified_gmt":"2014-12-14T08:39:27","slug":"building-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/","title":{"rendered":"Building Your Content Marketing Strategy"},"content":{"rendered":"

It\u2019s extremely important to include frequent content updates as part of your small business search engine optimization strategy<\/a>. Google places a high emphasis on fresh content in rewarding sites with higher search engine placements. However, many small businesses struggle to come up with content on a regular basis because they lack the resources or ability to write and create content consistently.<\/p>\n

However, content marketing isn\u2019t out of your reach as a small business. With the right planning and foresight, you can manage your content marketing process and create pieces that will accomplish two goals: increase your reputation with Google and attract new customers. Here are some steps you\u2019ll want to take as you building your content marketing strategy.<\/p>\n

 <\/p>\n

Make a Content Calendar<\/strong><\/p>\n

One way to combat this is to create a content calendar that lays out a month\u2019s worth of content ahead of time. This saves you the headaches associated with feeling rushed to create content and lets you work ahead. If you have content on a calendar, you are less likely to not do it because you are busy with other tasks.<\/p>\n

 <\/p>\n

Do Your Research<\/strong><\/p>\n

Want to know what you should be writing about? Find out what is already popular. You can do research through Google Analytics and Webmaster Tools to see what sites people are visiting and the type of content that is on those sites. You can also visit social bookmarking sites and do research to see topics that are getting buzz on Facebook, Twitter and other social media sites.<\/p>\n

 <\/p>\n

Understand Newsjacking<\/strong><\/p>\n

If a story is trending on Twitter or Facebook, chances are people are interested in reading different takes on it. Be agile and ready to post stories about trending topics \u2013 even if your take is different than the mainstream. Trendsmap is a great resource for understanding the topics that are generating interest in localized areas.<\/p>\n

 <\/p>\n

Create Visual Content<\/strong><\/p>\n

You don\u2019t have to be stuck doing nothing but writing. Infographics, photo slideshows and other types of visual content are very eye-catching and viral. Utilizing visual content can help you get out of a \u201ccontent rut\u201d and make your content stand out from other text-based items.<\/p>\n

 <\/p>\n

Get Interactive With Surveys<\/strong><\/p>\n

Web users want to be engaged and make connections with content. One way to do that is to survey your audience about trends in your industry or their preferences. You can use this to generate even more content and get some outstanding market research \u2013 something that always comes in handy when you are doing marketing for small business<\/a>.<\/p>\n

 <\/p>\n

Try Video Blogging<\/strong><\/p>\n

You don\u2019t need a fancy production studio to have your own video blog. Modern cameras and even smartphones have high-end video cameras. With some basic video editing equipment, you can post to YouTube and reach out to a new potential audience.<\/p>\n

 <\/p>\n

Look at Repurposing Content<\/strong><\/p>\n

If you still don\u2019t have time to create new content, be creative with existing content. Take lots of information from different stories on a similar topic and turn it into an overview. Or revisit an old blog post and update it with new information.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s extremely important to include frequent content updates as part of your small business search engine optimization strategy. Google places a high emphasis on fresh content in rewarding sites with higher search engine placements. However, many small businesses struggle to come up with content on a regular basis because they lack the resources or ability […]<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,22,6],"tags":[72,46,57],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-generation","category-intermediate-and-advanced-seo","category-online-marketing","category-vertical-seo","tag-content","tag-seo","tag-tips"],"yoast_head":"\nBuilding Your Content Marketing Strategy | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Content marketing is one of the most powerful pieces of marketing for small business. eVisible gives you content that will impact your small business search engine optimization strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Building Your Content Marketing Strategy\",\"datePublished\":\"2014-12-15T17:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/\"},\"wordCount\":532,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg\",\"keywords\":[\"Content\",\"SEO\",\"Tips\"],\"articleSection\":[\"Content Generation\",\"Intermediate and Advanced SEO\",\"Online Marketing\",\"Vertical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/\",\"name\":\"Building Your Content Marketing Strategy | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg\",\"datePublished\":\"2014-12-15T17:00:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Content marketing is one of the most powerful pieces of marketing for small business. eVisible gives you content that will impact your small business search engine optimization strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg\",\"contentUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg\",\"width\":361,\"height\":332},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.evisible.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building Your Content Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\",\"url\":\"https:\/\/www.evisible.co\/blog\/\",\"name\":\"eVisible Blog\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.evisible.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\",\"name\":\"eVisible\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"caption\":\"eVisible\"},\"description\":\"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.\",\"url\":\"https:\/\/www.evisible.co\/blog\/author\/evisible\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building Your Content Marketing Strategy | eVisible Blog","description":"Content marketing is one of the most powerful pieces of marketing for small business. eVisible gives you content that will impact your small business search engine optimization strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/","twitter_misc":{"Written by":"eVisible","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/"},"author":{"name":"eVisible","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"headline":"Building Your Content Marketing Strategy","datePublished":"2014-12-15T17:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/"},"wordCount":532,"image":{"@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg","keywords":["Content","SEO","Tips"],"articleSection":["Content Generation","Intermediate and Advanced SEO","Online Marketing","Vertical SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/","url":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/","name":"Building Your Content Marketing Strategy | eVisible Blog","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg","datePublished":"2014-12-15T17:00:38+00:00","author":{"@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"description":"Content marketing is one of the most powerful pieces of marketing for small business. eVisible gives you content that will impact your small business search engine optimization strategy.","breadcrumb":{"@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#primaryimage","url":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg","contentUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/12\/content-ideas-to-take-a-note.jpg","width":361,"height":332},{"@type":"BreadcrumbList","@id":"https:\/\/www.evisible.co\/blog\/building-content-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.evisible.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Building Your Content Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.evisible.co\/blog\/#website","url":"https:\/\/www.evisible.co\/blog\/","name":"eVisible Blog","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evisible.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653","name":"eVisible","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","caption":"eVisible"},"description":"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.","url":"https:\/\/www.evisible.co\/blog\/author\/evisible\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":1,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":362,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions\/362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}