{"id":327,"date":"2014-09-02T09:41:27","date_gmt":"2014-09-02T16:41:27","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=327"},"modified":"2014-09-02T09:45:57","modified_gmt":"2014-09-02T16:45:57","slug":"google-algorithm-changes-impact-local-search-results","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/google-algorithm-changes-impact-local-search-results\/","title":{"rendered":"Google Algorithm Changes Impact Local Search Results"},"content":{"rendered":"

Keeping up-to-date with the latest changes to Google\u2019s algorithms is critical if you want to run an effective search engine optimization campaign. Google recently announced a major algorithm update that can potentially have a major impact on your SEO \u2013 especially when it comes to local SEO. Here\u2019s a look at some of the key elements of the update (which has been dubbed \u201cPigeon\u201d by some in the media):<\/p>\n

\"local<\/a><\/p>\n

Local Listing Packs appear to be going away.<\/strong> A glance at recent queries shows that far fewer SERPs than before include a local listing pack. Also sometimes known as a \u201cGoogle Seven Pack,\u201d these are the seven local businesses with contact information and a map showing a location that come up as part of the first page of a search. According to MOZ Cast\u2019s SERP feature graph, the number of local listing packs fell from 12.1 percent of queries on July 23 to 3.3 percent just four days later. If you rely on local results to drive customers from their search results to your business, this could mean a short-term loss of business.<\/p>\n

 <\/p>\n

Traditional website ranking signals mean more for local results. <\/strong>While standard \u201cSEO\u201d elements have always played a role in forming local results, there was previously a certain separation between what impacted local SERPs and general SERPs. Not anymore. The Pigeon update appears to place a greater emphasis on SEO factors including backlinks and domain authority in determining local rankings.<\/p>\n

 <\/p>\n

Local directory sites are ranking higher. <\/strong>Sites such as Yelp have seen a significant boost in their rankings with the algorithm update. In fact, some search results have nothing but local directory listings on the first page. Make sure that your business is listed with the top directories in your industry and that the listings are complete.<\/p>\n

 <\/p>\n

Local carousel placements are untouched. <\/strong>Having a high-quality photo on your Google+ profile can help you to attract customers.<\/p>\n

 <\/p>\n

Working with the experts at eVisible can help you deal with Google\u2019s algorithms changes. Contact us today and we can provide you with a consultation based on your unique situation and come up with a search engine optimization strategy<\/a> that fits your needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keeping up-to-date with the latest changes to Google\u2019s algorithms is critical if you want to run an effective search engine optimization campaign. Google recently announced a major algorithm update that can potentially have a major impact on your SEO \u2013 especially when it comes to local SEO. Here\u2019s a look at some of the key […]<\/p>\n","protected":false},"author":1,"featured_media":328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[49,46],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-process","category-vertical-seo","tag-local","tag-seo"],"yoast_head":"\nGoogle Algorithm Changes Impact Local Search Results | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Google\u2019s recent \u201cPenguin\u201d algorithm update has meant major changes to local search results. eVisible can help you develop a search engine optimization strategy to combat the changes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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