{"id":309,"date":"2014-06-12T09:37:50","date_gmt":"2014-06-12T16:37:50","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=309"},"modified":"2014-06-12T09:38:46","modified_gmt":"2014-06-12T16:38:46","slug":"finding-formula-ab-testing-success","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/","title":{"rendered":"Finding the Formula for A\/B Testing Success"},"content":{"rendered":"<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">If you are running PPC ads, you need to be performing A\/B testing on a regular basis to ensure that your ads are performing as well as they should. A\/B testing gives you a way to test different elements of an ad to see if changes improve or harm the clickthrough rate. Doing this is a critical step to keeping your ads fresh and improving your performance. In fact, when you <\/span><\/span><a href=\"https:\/\/www.evisible.co\/pay-per-click\/approach\/\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #0000ff; font-family: Arial;\">hire a PPC management expert<\/span><\/span><\/a><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\"> to help with your program, A\/B testing is one of the first things that they will likely recommend.<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><a href=\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-310\" src=\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad-300x148.jpg\" alt=\"good-vs-bad\" width=\"300\" height=\"148\" srcset=\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad-300x148.jpg 300w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad-80x39.jpg 80w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad-30x14.jpg 30w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad-20x9.jpg 20w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad.jpg 598w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">A\/B testing might seem complicated, but it\u2019s something that anyone can accomplish. We\u2019ve put together some easy steps to help you to do your own A\/B testing and improve the performance of your PPC ad campaigns:<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">1. Determine the highest-performing ad from an ad group that generates a high amount of traffic for you. You\u2019ll want to focus on ads that have already proven to be successful to see where they can be tweaked.<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">2. Put the original ad on hold and make a pair of duplicate copies of this ad. From there, make a pair of tweaks to perform the test you want to accomplish. This can mean changing the text from \u201call caps\u201d to all lowercase, using different images or color elements.<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">3. Halt all of the other ads in your ad group so only the ads that you are running A\/B testing on are live. Make sure to label these ads with their date and the changes made in AdWords.<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">4. Make sure you have \u201cOptimize for Clicks\u201d selected in AdWords to get the most accurate results.<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">\u00a0<\/span><\/span><\/p>\n<p style=\"margin: 0in 0in 0pt;\"><span style=\"line-height: 115%; font-size: 10pt;\"><span style=\"color: #000000; font-family: Arial;\">5. Let the ads run for a lengthy period of time before you start to try and collect any conclusions. You\u2019ll want to get several weeks\u2019 worth of data and hundreds of ad impressions before you have a data sample size that is large enough from which to draw conclusions.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are running PPC ads, you need to be performing A\/B testing on a regular basis to ensure that your ads are performing as well as they should. A\/B testing gives you a way to test different elements of an ad to see if changes improve or harm the clickthrough rate. Doing this is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,25],"tags":[55,47,54],"class_list":["post-309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization","category-paid-search-marketing","tag-how-to","tag-ppc","tag-testing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finding the Formula for A\/B Testing Success | eVisible Blog<\/title>\n<meta name=\"description\" content=\"One of the first things that will happen when you hire a PPC management expert is that they will recommend A\/B testing. Find out how you can also do A\/B testing on your own.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Finding the Formula for A\/B Testing Success\",\"datePublished\":\"2014-06-12T16:37:50+00:00\",\"dateModified\":\"2014-06-12T16:38:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/\"},\"wordCount\":337,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad.jpg\",\"keywords\":[\"How To\",\"PPC\",\"Testing\"],\"articleSection\":[\"Conversion Rate Optimization\",\"Paid Search Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/\",\"name\":\"Finding the Formula for A\/B Testing Success | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/finding-formula-ab-testing-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/06\/good-vs-bad.jpg\",\"datePublished\":\"2014-06-12T16:37:50+00:00\",\"dateModified\":\"2014-06-12T16:38:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"One of the first things that will happen when you hire a PPC management expert is that they will recommend A\/B testing. 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