{"id":292,"date":"2014-04-07T09:06:56","date_gmt":"2014-04-07T16:06:56","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=292"},"modified":"2014-04-07T09:06:56","modified_gmt":"2014-04-07T16:06:56","slug":"unique-benefits-working-seo-expert","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/","title":{"rendered":"The Unique Benefits of Working With an SEO Expert"},"content":{"rendered":"

As Google and other search engines change their algorithms and refine the ways that they present search engine results, outsiders might think that SEO isn\u2019t as important as it once was. After all, many of the strategies to boost search engine rankings no longer work under the new methods used by search engines. Some people might believe that this means that the amount of influence that an SEO expert can have over a company\u2019s online success has been greatly diminished.<\/p>\n

In fact, the opposite might be true. In many ways, it takes an SEO expert to fully understand the possibilities that exist for online marketing through search engine optimization. By utilizing a complete online marketing strategy that ties SEO into aspects such as social media, public relations and advertising, an SEO expert can still play a major role in shaping and perfecting a company\u2019s online marketing efforts.<\/p>\n

\"expertise\"<\/a><\/p>\n

There are many ways that an SEO expert can provide unique value to a business:<\/p>\n

Develop a strategy to boost search traffic. <\/b>SEO agencies can draw from their experience to understand how similar businesses in a particular industries have failed or succeeded with organic search marketing. They can then use this knowledge to craft a unique strategy based on the strengths of their client.<\/p>\n

Help convert visitors into revenue. <\/b>It\u2019s one thing to get people to your site; it\u2019s another to have them become customers. Having a solid landing page and eCommerce setup can make this happen.<\/p>\n

Identify and target the right keywords for a campaign. <\/b>It\u2019s still critical to identify the keywords and phrases that will attract the attention of your potential customers. The fact that Google has restricted access to referral data complicates things for non-SEO experts.<\/p>\n

Assist with reputation management. <\/b>An SEO expert is the right person to handle a situation when negative links are appearing highly in search results.<\/p>\n

Fix lost traffic issues. <\/b>When a site\u2019s traffic numbers suddenly drop, it\u2019s usually for a reason. An SEO expert can diagnose if there is a technical problem or other issue that is leading to a drop off in visitors. An SEO expert can also perform an audit at any time to find problems such as slow loading times or incorrect sitemaps that could be hampering overall traffic.<\/p>\n

Leverage every outlet to spread content. <\/b>You need to consider every possible outlet to get your message across and reach potential customers. SEO experts can utilize search engines, social media sites, content marketing opportunities and more to get people to know about your site.<\/p>\n","protected":false},"excerpt":{"rendered":"

As Google and other search engines change their algorithms and refine the ways that they present search engine results, outsiders might think that SEO isn\u2019t as important as it once was. After all, many of the strategies to boost search engine rankings no longer work under the new methods used by search engines. Some people […]<\/p>\n","protected":false},"author":1,"featured_media":293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[46],"class_list":["post-292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-seo"],"yoast_head":"\nThe Unique Benefits of Working With an SEO Expert | eVisible Blog<\/title>\n<meta name=\"description\" content=\"SEO experts can play a major role in improving a business\u2019 online presence. Learn about some of the unique ways that SEO experts can help your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"The Unique Benefits of Working With an SEO Expert\",\"datePublished\":\"2014-04-07T16:06:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/\"},\"wordCount\":438,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg\",\"keywords\":[\"SEO\"],\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/\",\"name\":\"The Unique Benefits of Working With an SEO Expert | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg\",\"datePublished\":\"2014-04-07T16:06:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"SEO experts can play a major role in improving a business\u2019 online presence. Learn about some of the unique ways that SEO experts can help your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage\",\"url\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg\",\"contentUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg\",\"width\":834,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.evisible.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Unique Benefits of Working With an SEO Expert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\",\"url\":\"https:\/\/www.evisible.co\/blog\/\",\"name\":\"eVisible Blog\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.evisible.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\",\"name\":\"eVisible\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"caption\":\"eVisible\"},\"description\":\"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.\",\"url\":\"https:\/\/www.evisible.co\/blog\/author\/evisible\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Unique Benefits of Working With an SEO Expert | eVisible Blog","description":"SEO experts can play a major role in improving a business\u2019 online presence. Learn about some of the unique ways that SEO experts can help your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/","twitter_misc":{"Written by":"eVisible","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#article","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/"},"author":{"name":"eVisible","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"headline":"The Unique Benefits of Working With an SEO Expert","datePublished":"2014-04-07T16:06:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/"},"wordCount":438,"image":{"@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg","keywords":["SEO"],"articleSection":["Online Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/","url":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/","name":"The Unique Benefits of Working With an SEO Expert | eVisible Blog","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage"},"image":{"@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg","datePublished":"2014-04-07T16:06:56+00:00","author":{"@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"description":"SEO experts can play a major role in improving a business\u2019 online presence. Learn about some of the unique ways that SEO experts can help your business.","breadcrumb":{"@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#primaryimage","url":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg","contentUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/04\/expertise.jpg","width":834,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/www.evisible.co\/blog\/unique-benefits-working-seo-expert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.evisible.co\/blog\/"},{"@type":"ListItem","position":2,"name":"The Unique Benefits of Working With an SEO Expert"}]},{"@type":"WebSite","@id":"https:\/\/www.evisible.co\/blog\/#website","url":"https:\/\/www.evisible.co\/blog\/","name":"eVisible Blog","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evisible.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653","name":"eVisible","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","caption":"eVisible"},"description":"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.","url":"https:\/\/www.evisible.co\/blog\/author\/evisible\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":1,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions\/294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media\/293"}],"wp:attachment":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}