{"id":266,"date":"2014-02-18T09:24:31","date_gmt":"2014-02-18T17:24:31","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=266"},"modified":"2014-02-18T09:25:06","modified_gmt":"2014-02-18T17:25:06","slug":"five-important-steps-successful-mobile-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/","title":{"rendered":"The Five Important Steps of a Successful Mobile SEO Strategy"},"content":{"rendered":"

In order to make the most of your web-presence, you need more than just a site that has an SEO friendly design<\/a> for desktop users. More people than ever are using their mobile devices to get online and make purchases. In order to reach these customers, you need to think of your mobile SEO and desktop SEO as two separate but interrelated strategies.<\/p>\n

Here are five key things to think about as you develop an independent mobile SEO strategy:<\/p>\n

The User Experience Drives Everything:<\/b> The number one factor that drives a successful mobile SEO strategy is giving the user a positive experience. Not only has Google signaled that this plays a factor when you want to improve a search engine ranking<\/a>, but it also helps to generate conversions.<\/p>\n

Make Your Site Mobile Friendly: <\/b>Mobile sites can be responsive to adapt to readers on mobile devices, or you can create your own dedicated site for mobile users. There are pros and cons to each approach, but it\u2019s important that you have a dedicated way for mobile users to access your site. Doing so will greatly increase your potential for conversions from mobile users.<\/p>\n

\"Mobile-Marketing\"<\/a><\/p>\n

Have a Clean Design<\/b>: Having a website design with lots of graphics and other design elements can create major problems for mobile users. With limited screen sizes, clutter can keep people from seeing the most important information on your site. It can also make pages slow to load and make mobile users quickly decide to leave your page and go somewhere else.<\/p>\n

Consider How Mobile Users Search: <\/b>A mobile user likely won\u2019t type in a search with your city name; they\u2019ll almost always type (or speak) a search that says to find something \u201cnear\u201d them. Because of this, making sure that your business\u2019 location is part of your SEO strategy and not just a city name can pay dividends.<\/p>\n

Grasp User Intent: <\/b>Mobile users are more likely to be looking for something near them. This means that making sure your location, hours and phone number are easily accessible on the site and through Google+ is critical.<\/p>\n","protected":false},"excerpt":{"rendered":"

In order to make the most of your web-presence, you need more than just a site that has an SEO friendly design for desktop users. More people than ever are using their mobile devices to get online and make purchases. In order to reach these customers, you need to think of your mobile SEO and […]<\/p>\n","protected":false},"author":1,"featured_media":267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,6],"tags":[71,46,57],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-vertical-seo","tag-mobile","tag-seo","tag-tips"],"yoast_head":"\nThe Five Important Steps of a Successful Mobile SEO Strategy | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Focusing on your mobile site can help you to improve your search engine ranking. Find out how to create an SEO friendly design for mobile users to access.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"The Five Important Steps of a Successful Mobile SEO Strategy\",\"datePublished\":\"2014-02-18T17:24:31+00:00\",\"dateModified\":\"2014-02-18T17:25:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/\"},\"wordCount\":361,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg\",\"keywords\":[\"Mobile\",\"SEO\",\"Tips\"],\"articleSection\":[\"Online Marketing\",\"Vertical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/\",\"name\":\"The Five Important Steps of a Successful Mobile SEO Strategy | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg\",\"datePublished\":\"2014-02-18T17:24:31+00:00\",\"dateModified\":\"2014-02-18T17:25:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Focusing on your mobile site can help you to improve your search engine ranking. Find out how to create an SEO friendly design for mobile users to access.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage\",\"url\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg\",\"contentUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg\",\"width\":790,\"height\":608},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.evisible.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Five Important Steps of a Successful Mobile SEO Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\",\"url\":\"https:\/\/www.evisible.co\/blog\/\",\"name\":\"eVisible Blog\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.evisible.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\",\"name\":\"eVisible\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"caption\":\"eVisible\"},\"description\":\"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.\",\"url\":\"https:\/\/www.evisible.co\/blog\/author\/evisible\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Five Important Steps of a Successful Mobile SEO Strategy | eVisible Blog","description":"Focusing on your mobile site can help you to improve your search engine ranking. Find out how to create an SEO friendly design for mobile users to access.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/","twitter_misc":{"Written by":"eVisible","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#article","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/"},"author":{"name":"eVisible","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"headline":"The Five Important Steps of a Successful Mobile SEO Strategy","datePublished":"2014-02-18T17:24:31+00:00","dateModified":"2014-02-18T17:25:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/"},"wordCount":361,"image":{"@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg","keywords":["Mobile","SEO","Tips"],"articleSection":["Online Marketing","Vertical SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/","url":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/","name":"The Five Important Steps of a Successful Mobile SEO Strategy | eVisible Blog","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg","datePublished":"2014-02-18T17:24:31+00:00","dateModified":"2014-02-18T17:25:06+00:00","author":{"@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"description":"Focusing on your mobile site can help you to improve your search engine ranking. Find out how to create an SEO friendly design for mobile users to access.","breadcrumb":{"@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#primaryimage","url":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg","contentUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2014\/02\/Mobile-Marketing.jpg","width":790,"height":608},{"@type":"BreadcrumbList","@id":"https:\/\/www.evisible.co\/blog\/five-important-steps-successful-mobile-seo-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.evisible.co\/blog\/"},{"@type":"ListItem","position":2,"name":"The Five Important Steps of a Successful Mobile SEO Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.evisible.co\/blog\/#website","url":"https:\/\/www.evisible.co\/blog\/","name":"eVisible Blog","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evisible.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653","name":"eVisible","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","caption":"eVisible"},"description":"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.","url":"https:\/\/www.evisible.co\/blog\/author\/evisible\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":1,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":268,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions\/268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}