{"id":233,"date":"2013-12-06T08:15:24","date_gmt":"2013-12-06T16:15:24","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=233"},"modified":"2013-12-09T23:12:03","modified_gmt":"2013-12-10T07:12:03","slug":"adapt-four-major-changes-seo-landscape","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/adapt-four-major-changes-seo-landscape\/","title":{"rendered":"How to Adapt to Four Major Changes to the SEO Landscape"},"content":{"rendered":"

The rules of search engine optimization have changed dramatically in the last few years. Google responded to the glut of low-quality content with Panda and Penguin, algorithm updates that placed an emphasis on quality content and organic search engine optimization<\/a> rather than keyword-stuffed articles and manipulating site code.<\/p>\n

\"make<\/a><\/p>\n

The most important thing to think about when creating an SEO strategy for your website is the visitor experience. This wasn\u2019t always the case; until recently, Google wasn\u2019t concerned about the user experience when determining site rankings. This has changed, as Google is smarter about reviewing sites in a way that mimics how users interact with the site. In short, the best way to improve your link popularity<\/a> is to have a website that provides useful content and information to visitors.<\/p>\n

Adapting to the new SEO landscape means rethinking old tactics that were considered to be the industry standard just a few years ago. Here are four examples of how SEO strategies have shifted recently:<\/p>\n

Build Blog Relationships Instead of Buying Links<\/b><\/p>\n

While Google still places a high value on having your site linked on other sites, the concept of \u201cbuying\u201d a high volume of\u00a0 low quality links via a link network is no longer considered to be a good SEO strategy. In fact, if done incorrectly, you might get punished by Google for this. Instead, you should focus on doing outreach to blogs that are a natural fit for your site. Reach out to them and try to enter into a mutual relationship where you provide their readers with interesting content in exchange for links.<\/p>\n

Focus on the On-Screen Design of Your Website<\/b><\/p>\n

It\u2019s still important to have a website that has a common sense architecture and that has a solid internal structure. But it\u2019s now just as important to have a site that looks great and has content that flows naturally. Google\u2019s spiders can read sites to analyze where and how content is displayed and you need to have a website design that takes advantage of this.<\/p>\n

Expand Beyond a Limited Set of Keywords<\/b><\/p>\n

Until recently, the prevailing method that search engine optimization consulting services<\/a> used to increase a site\u2019s page ranking was to focus on a limited amount of keywords and use them in the page content, title tags and header tags. Google is now smarter about how it evaluates keywords for rankings. It\u2019s better to come up with keyword groups of related words and use them organically in your on-site content.<\/p>\n

Concentrate on Branding<\/b><\/p>\n

Google frowns on paying for anchor links on unrelated sites. Instead, it wants to see your company\u2019s brand have strength. If this occurs, the power of your brand will give an extra boost to your related page rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"

The rules of search engine optimization have changed dramatically in the last few years. Google responded to the glut of low-quality content with Panda and Penguin, algorithm updates that placed an emphasis on quality content and organic search engine optimization rather than keyword-stuffed articles and manipulating site code. The most important thing to think about […]<\/p>\n","protected":false},"author":1,"featured_media":234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,17,1],"tags":[62,61,46,57],"class_list":["post-233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-search-engine-trends","category-seo-process","tag-bing","tag-google","tag-seo","tag-tips"],"yoast_head":"\nHow to Adapt to Four Major Changes to the SEO Landscape | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Search engine consulting services now realize that the SEO rules have changed. 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