{"id":226,"date":"2013-10-31T09:00:10","date_gmt":"2013-10-31T16:00:10","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=226"},"modified":"2013-10-13T20:41:35","modified_gmt":"2013-10-14T03:41:35","slug":"seven-secrets-successful-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/","title":{"rendered":"Seven Secrets of a Successful Marketing Plan"},"content":{"rendered":"

Doing SEO efforts, building social media platforms and other online marketing activities are useless unless you have a plan. Just like how you wouldn\u2019t go for a hiking trip into the woods without a detailed map, you shouldn\u2019t do online marketing tactics without establish your marketing plan first. Developing your marketing plan helps you to get the most out of your small business Internet marketing<\/a> and maximize your ROI.<\/p>\n

\"content-marketing-checklist\"<\/a><\/p>\n

It takes time and effort to develop a cohesive and successful marketing plans. Here are seven steps you need to take in order for your marketing plan to have a chance at succeeding:<\/p>\n

1. Identify Your Position in the Marketplace<\/b><\/p>\n

Customers are drawn to businesses that they consider to be leaders within their industry. Just as importantly, if they feel that your company is made up of experts in their industry and are people who spread reliable and useful information to customer, they will be very receptive to your marketing efforts. Your marketing plan should include ways to interact with people within the industry to build your credibility.<\/p>\n

2. Strengthen Your Brand Positioning<\/b><\/p>\n

At its core, your brand is really a summation of the way that people feel about your company when they hear its name. Ideally, you want people to have immediate positive associations with your brand regardless of the situation. Engaging in brand reinforcing<\/a> tactics such as charitable campaigns or non-product targeted advertising can give people a good feeling about your brand.<\/p>\n

3. Build Long-Term Awareness of Your Brand<\/b><\/p>\n

Many people ignore a company or their brand if they have no need for their services at that exact minute. But subconsciously they might remember the brand if it is reinforced. When they are suddenly in need of what your company has to offer, the building of long-term brand awareness pays off and you have a new customer.<\/p>\n

4. Attract New Customers<\/b><\/p>\n

Performing web analytics<\/a> on your current customers is one of the best ways to develop tactics to attract new sales leads and turn them into customers. Do research to find out how customers decided to purchase your goods or services. This can be as direct as sending customer surveys or you can track the entry points that people used to get to your site and make purchases.<\/p>\n

5. Retain Existing Customers<\/b><\/p>\n

It\u2019s a common mistake to get so concerned about marketing efforts designed to bring in new customers that you end up ignoring your current customer base. Remember that any place that your current customers come into contact with your brand is a marketing opportunity. This can include your website, social media sites, ads or even the packaging on your products.<\/p>\n

6. Plan for Success<\/b><\/p>\n

The online world is filled with companies who were so successful that they saw their sales skyrocket faster than their infrastructure could keep up. This usually leads to shipping delays, unfulfilled orders and dissatisfied customers. Your marketing plan should have plans in place for what to do if you meet — or exceed — your \u201cbest-case scenario\u201d expectations for your marketing plan.<\/p>\n

7.\u00a0 Analyze Your Results<\/b><\/p>\n

If you don\u2019t know how to analyze the results of your marketing efforts, there\u2019s no way that you can know which tactics work or why certain tactics failed. Make sure that your marketing plan has clear and quantifiable goals and has ways in place to measure the success of your tactics as you work toward your goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

Doing SEO efforts, building social media platforms and other online marketing activities are useless unless you have a plan. Just like how you wouldn\u2019t go for a hiking trip into the woods without a detailed map, you shouldn\u2019t do online marketing tactics without establish your marketing plan first. Developing your marketing plan helps you to […]<\/p>\n","protected":false},"author":1,"featured_media":227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,22,1,14],"tags":[55,46],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-online-marketing","category-seo-process","category-seo-research-and-trends","tag-how-to","tag-seo"],"yoast_head":"\nSeven Secrets of a Successful Marketing Plan | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Small business Internet marketing is useless without a solid marketing plan. Learn how to use tactics such as web analytics to perform brand reinforcing and strengthen your marketing efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Seven Secrets of a Successful Marketing Plan\",\"datePublished\":\"2013-10-31T16:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/\"},\"wordCount\":575,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg\",\"keywords\":[\"How To\",\"SEO\"],\"articleSection\":[\"Business Development\",\"Online Marketing\",\"SEO Process\",\"SEO Research and Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/\",\"name\":\"Seven Secrets of a Successful Marketing Plan | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg\",\"datePublished\":\"2013-10-31T16:00:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Small business Internet marketing is useless without a solid marketing plan. Learn how to use tactics such as web analytics to perform brand reinforcing and strengthen your marketing efforts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage\",\"url\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg\",\"contentUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg\",\"width\":800,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.evisible.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seven Secrets of a Successful Marketing Plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\",\"url\":\"https:\/\/www.evisible.co\/blog\/\",\"name\":\"eVisible Blog\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.evisible.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\",\"name\":\"eVisible\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"caption\":\"eVisible\"},\"description\":\"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.\",\"url\":\"https:\/\/www.evisible.co\/blog\/author\/evisible\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seven Secrets of a Successful Marketing Plan | eVisible Blog","description":"Small business Internet marketing is useless without a solid marketing plan. Learn how to use tactics such as web analytics to perform brand reinforcing and strengthen your marketing efforts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/","twitter_misc":{"Written by":"eVisible","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#article","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/"},"author":{"name":"eVisible","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"headline":"Seven Secrets of a Successful Marketing Plan","datePublished":"2013-10-31T16:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/"},"wordCount":575,"image":{"@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg","keywords":["How To","SEO"],"articleSection":["Business Development","Online Marketing","SEO Process","SEO Research and Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/","url":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/","name":"Seven Secrets of a Successful Marketing Plan | eVisible Blog","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg","datePublished":"2013-10-31T16:00:10+00:00","author":{"@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"description":"Small business Internet marketing is useless without a solid marketing plan. Learn how to use tactics such as web analytics to perform brand reinforcing and strengthen your marketing efforts.","breadcrumb":{"@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#primaryimage","url":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg","contentUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/content-marketing-checklist.jpg","width":800,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/www.evisible.co\/blog\/seven-secrets-successful-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.evisible.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Seven Secrets of a Successful Marketing Plan"}]},{"@type":"WebSite","@id":"https:\/\/www.evisible.co\/blog\/#website","url":"https:\/\/www.evisible.co\/blog\/","name":"eVisible Blog","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evisible.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653","name":"eVisible","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","caption":"eVisible"},"description":"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.","url":"https:\/\/www.evisible.co\/blog\/author\/evisible\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":1,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"predecessor-version":[{"id":228,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/226\/revisions\/228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media\/227"}],"wp:attachment":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}