{"id":213,"date":"2013-10-16T08:45:46","date_gmt":"2013-10-16T15:45:46","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=213"},"modified":"2013-10-13T20:02:33","modified_gmt":"2013-10-14T03:02:33","slug":"three-key-steps-building-content-strategy","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/three-key-steps-building-content-strategy\/","title":{"rendered":"The Three Key Steps to Building Your Content Strategy"},"content":{"rendered":"

Unless you have a solid SEO content strategy<\/a>, all of the content that you create for your website is just guesswork. The content might do an outstanding job of increasing your search engine rankings and driving customers to your site, or it might be completely useless. Developing a strategy that matches your overall online marketing goals is critical to making your content do real work for you and actually help you meet your SEO goals. It can also help you justify your SEO activities to other people in the organization without intimate knowledge of online marketing.<\/p>\n

\"content-strategy\"<\/a><\/p>\n

Three Parts of Every Great Content Strategy<\/b><\/p>\n

1. Set your goals for your content campaign and the tactics you\u2019ll use to reach them.<\/p>\n

2. Show different types of content that are verifiably proven to be successful to use as models for future content development.<\/p>\n

3. Convince others in the organization that content is about more than keywords and that it can serve as an education resource for customers.<\/p>\n

 <\/p>\n

Three Steps to Building Your Content Strategy<\/b><\/p>\n

Step 1: Performing content inventory<\/b><\/p>\n

The first step to take in building SEO content strategy is to do a content inventory of the items you currently have on your site. How long this takes will depend on the number of pages and items on your current site. However, it doesn\u2019t need to be an arduous task. You can automate much of this process instead of having to manually hunt for content on a page-by-page basis.<\/p>\n

Chances are that your site is build around a site map that breaks your pages out by categories. You can discover these content groups by using a site crawler like Screaming Frog. Once you do this, you can review your groups by applying some common sense. Ask if the groups share common expected visitor responses and are small enough that you can reasonably work with them.<\/p>\n

Step 2: Gathering data<\/b><\/p>\n

Once you\u2019ve categorized your current content, you need to analyze how it is performing. There are many factors that are overly emphasized by some SEO experts such as total page views, time spent on a page and bounce rates. You\u2019ll get a stronger sense about the performance and potential power of your content by looking at social factors such as:<\/p>\n