{"id":207,"date":"2013-10-10T10:30:45","date_gmt":"2013-10-10T17:30:45","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=207"},"modified":"2013-10-08T21:40:42","modified_gmt":"2013-10-09T04:40:42","slug":"five-public-relations-tools-boost-seo","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/","title":{"rendered":"Five Public Relations Tools to Boost Your SEO"},"content":{"rendered":"

When most people think about how public relations tactics can help their SEO campaigns, the first thing that comes to mind is to write press release. While it\u2019s true that well-crafted, keyword-rich and interactive news releases crafted by press release writing services<\/a> can help your SEO and your marketing efforts, press releases are far from the only public relations tactics that can boost your search engine rankings.<\/p>\n

\"public-relation-boost-seo\"<\/a><\/p>\n

Some of these tactics involve establishing your company as an authoritative brand within the space; others involve marketing efforts that also benefit others. All of these tactics can help you generate publicity and help with your SEO:<\/p>\n

 <\/p>\n

Make Charitable Contributions: <\/b>Being a good corporate citizen serves several purposes. A donation to a worthy charity helps people in need and can be a tool for your own promotion. Work with the charity to promote your donation. You can get creative and come up with a charity angle that is unique and will attract media attention.<\/p>\n

 <\/p>\n

Hold Unique Contests: <\/b>Running a contest like a scholarship essay competition or product giveaway serve several purposes. They can generate social media links to serve as social signals; they can provide drive brand awareness; and they can provide reasons for media stories that will also boost your SEO. Making the contests unique and interesting — such as a food eating contest — helps.<\/p>\n

 <\/p>\n

Be a Guest Contributor: <\/b>Pitch the executives at your company as \u201cguest contributors\u201d to local, national and industry media outlets and blogs. If customers read intriguing content with their names attached to it, they will think of them — and your brand — as thought leaders in the field. You can use ghostwriters for the content if needed and attach a name later.<\/p>\n

 <\/p>\n

Serve as Guest Talent: <\/b>Many industries have TV or radio shows specific to their market. Get your executives to appear on these shows. It will help your brand and create links from the shows\u2019 websites that will boost your SEO.<\/p>\n

 <\/p>\n

Speak at Industry Events: <\/b>Getting your executives in front of convention attendees is a great tool for increasing visibility and creating links. You can host your own event as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

When most people think about how public relations tactics can help their SEO campaigns, the first thing that comes to mind is to write press release. While it\u2019s true that well-crafted, keyword-rich and interactive news releases crafted by press release writing services can help your SEO and your marketing efforts, press releases are far from […]<\/p>\n","protected":false},"author":1,"featured_media":208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,2,34,22,24],"tags":[53,55],"class_list":["post-207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavior-and-demographics","category-content-generation","category-management-and-culture","category-online-marketing","category-reputation-management","tag-conversion","tag-how-to"],"yoast_head":"\nFive Public Relations Tools to Boost Your SEO | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Go beyond press release writing services with these five public relations tools that will help you to boost your search engine results while also increasing your overall visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Five Public Relations Tools to Boost Your SEO\",\"datePublished\":\"2013-10-10T17:30:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/\"},\"wordCount\":371,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg\",\"keywords\":[\"Conversion\",\"How To\"],\"articleSection\":[\"Behavior and Demographics\",\"Content Generation\",\"Management and Culture\",\"Online Marketing\",\"Reputation Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/\",\"name\":\"Five Public Relations Tools to Boost Your SEO | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg\",\"datePublished\":\"2013-10-10T17:30:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Go beyond press release writing services with these five public relations tools that will help you to boost your search engine results while also increasing your overall visibility.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage\",\"url\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg\",\"contentUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg\",\"width\":650,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.evisible.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Public Relations Tools to Boost Your SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\",\"url\":\"https:\/\/www.evisible.co\/blog\/\",\"name\":\"eVisible Blog\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.evisible.co\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\",\"name\":\"eVisible\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g\",\"caption\":\"eVisible\"},\"description\":\"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.\",\"url\":\"https:\/\/www.evisible.co\/blog\/author\/evisible\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Five Public Relations Tools to Boost Your SEO | eVisible Blog","description":"Go beyond press release writing services with these five public relations tools that will help you to boost your search engine results while also increasing your overall visibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/","twitter_misc":{"Written by":"eVisible","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#article","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/"},"author":{"name":"eVisible","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"headline":"Five Public Relations Tools to Boost Your SEO","datePublished":"2013-10-10T17:30:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/"},"wordCount":371,"image":{"@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg","keywords":["Conversion","How To"],"articleSection":["Behavior and Demographics","Content Generation","Management and Culture","Online Marketing","Reputation Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/","url":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/","name":"Five Public Relations Tools to Boost Your SEO | eVisible Blog","isPartOf":{"@id":"https:\/\/www.evisible.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg","datePublished":"2013-10-10T17:30:45+00:00","author":{"@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653"},"description":"Go beyond press release writing services with these five public relations tools that will help you to boost your search engine results while also increasing your overall visibility.","breadcrumb":{"@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#primaryimage","url":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg","contentUrl":"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/10\/public-relation-boost-seo.jpg","width":650,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.evisible.co\/blog\/five-public-relations-tools-boost-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.evisible.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Five Public Relations Tools to Boost Your SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.evisible.co\/blog\/#website","url":"https:\/\/www.evisible.co\/blog\/","name":"eVisible Blog","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.evisible.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653","name":"eVisible","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc17a297b5f771c999fce1ac899ac0e834be38b1e8e1f4d12b5967e728d8cfea?s=96&d=mm&r=g","caption":"eVisible"},"description":"eVisible\u2019s team of online writers are experts in social media, SEO and other facets of online marketing. The eVisible team has years of experience in helping clients manage their SEO, social media and other Internet marketing campaigns and has helped countless companies increase their online presence. In addition, the team includes skilled writers who create powerful content for clients in all industries. Our team does constant research to keep up-to-date on the latest industry trends including attending key trade shows and conferences and reading the industry news sites for valuable nuggets of information.","url":"https:\/\/www.evisible.co\/blog\/author\/evisible\/"}]}},"_links":{"self":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":1,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/posts\/207\/revisions\/209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media\/208"}],"wp:attachment":[{"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evisible.co\/blog\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}