{"id":175,"date":"2013-09-12T09:40:10","date_gmt":"2013-09-12T16:40:10","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=175"},"modified":"2013-09-13T22:25:37","modified_gmt":"2013-09-14T05:25:37","slug":"four-steps-investigate-plummeting-traffic-relaunch","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/four-steps-investigate-plummeting-traffic-relaunch\/","title":{"rendered":"Four Steps to Investigate Plummeting Traffic After a Relaunch"},"content":{"rendered":"<p>Nothing is more frustrating than spending weeks or even months to redesign your website, only to see traffic plummet soon after the new version of the site goes live. It\u2019s especially frustrating because you obviously did all the work because you expected to improve your search engine ranking, get more traffic and see more conversions. Where did it all go wrong?<\/p>\n<p><a href=\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-176\" alt=\"Sinking Traffic After a Website Relaunch\" src=\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website-586x600.jpg\" width=\"586\" height=\"600\" srcset=\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website-586x600.jpg 586w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website-293x300.jpg 293w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website-78x80.jpg 78w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website-30x30.jpg 30w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website-20x20.jpg 20w, https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/09\/sinking-website.jpg 900w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/a><\/p>\n<p>In most cases, there is no single culprit; it\u2019s usually a series of small mistakes that, on their own, would create minimal damage to your traffic but when taken together can be disastrous. Here are four of the most common problems we\u2019ve found at eVisible when people try to relaunch their sites and their traffic tanks:<\/p>\n<p><b>Check Google Analytics<\/b><\/p>\n<p>It\u2019s possible that your site\u2019s analytic tracking didn\u2019t automatically restart when your new site was launched. Manually check <a href=\"https:\/\/www.google.com\/analytics\/\">Google Analytics<\/a> to make sure that it\u2019s enabled and working properly; if it isn\u2019t, check individual pages for issues like missing tracking code placement.<\/p>\n<p><b>Recheck Google Analytics<\/b><\/p>\n<p>You can also go deeper with your analytic research to see if there are unforeseen problems. Make sure that you have 301 redirects for any pages whose address structures have changed and thoroughly look for any 404 pages. Do a keyword search to see which keywords are underperforming and if they have been removed from poorly performing pages.<\/p>\n<p><b>Review Your robots.txt File<\/b><\/p>\n<p>It\u2019s possible that your site has been deindexed for some reason. One possible explanation is with your <a href=\"https:\/\/www.robotstxt.org\/\">robots.txt<\/a> file. Check the head of page source code for a meta robots tag exclaiming noindex and also check for anything that says \u201cdisallow:\/\u201d in the code.<\/p>\n<p><b>Check for Host or Server Issues<\/b><\/p>\n<p>Changing your hosting or server can lead to communications issues that will make it impossible for search engines to index your site. There are several tools available for checking your <a href=\"https:\/\/dnscheck.pingdom.com\/\">DNS health<\/a>; one thing you absolutely should do is look at your DNS errors and server connectivity in your Google or Bing Webmaster Tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing is more frustrating than spending weeks or even months to redesign your website, only to see traffic plummet soon after the new version of the site goes live. It\u2019s especially frustrating because you obviously did all the work because you expected to improve your search engine ranking, get more traffic and see more conversions. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7,20],"tags":[52,55,46,57],"class_list":["post-175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intermediate-and-advanced-seo","category-technical-seo-issues","category-web-design","tag-audit","tag-how-to","tag-seo","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Steps to Investigate Plummeting Traffic After a Relaunch | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Checking Google Analytics, assessing your DNS health and reviewing your robots.txt file are a few things you can do if your website traffic tanks after a relaunch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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