{"id":159,"date":"2013-08-05T08:30:45","date_gmt":"2013-08-05T15:30:45","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=159"},"modified":"2013-09-13T22:23:20","modified_gmt":"2013-09-14T05:23:20","slug":"four-seo-myths-that-will-ruin-your-online-marketing","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/","title":{"rendered":"Four SEO Myths That Will Ruin Your Online Marketing"},"content":{"rendered":"

SEO has changed the way that we look at online marketing. It\u2019s led to companies getting smarter about how they develop their online marketing strategy<\/a> and how they can incorporate many tactics to improve their search engine ranking. However, some people seem to think that SEO is a quick fix that eliminates the need for traditional online marketing.<\/p>\n

\"SEO<\/a><\/p>\n

This couldn\u2019t be further from the truth. While SEO is a powerful tool, it should only be one part of an integrated online marketing game plan. In fact, misunderstanding the role of SEO has led some people to develop warped ideas about online marketing. Here are four of the most common misconceptions about online marketing that people have developed thanks to SEO:<\/p>\n

You aren\u2019t in a battle against Google. <\/b>It\u2019s easy to think that Google has something against you personally if you are struggling to take your search engine placement to the first page. Much of this comes from the fact that there is an air of mystery behind Google\u2019s algorithms used in search engine rankings. Because of this, many online marketers wildly vary their campaigns to reflect what they think are Google\u2019s latest changes. This is almost always just guesswork. Instead, companies should focus on making the core SEO values that don\u2019t change such as quality content and not focus all of their efforts on pleasing Google.<\/p>\n

You need to invest time – and money – into any successful SEO campaign. <\/b>Search engine optimization is a great way to maximize your marketing budget and see instant results. However, that doesn\u2019t mean that it\u2019s \u201cfree\u201d marketing. You still need to invest resources into an SEO campaign. This can including spending money on a link building campaign<\/a> or time in researching keywords and developing appropriate content.<\/p>\n

You won\u2019t make money without offering something of value. <\/b>While it\u2019s true that you can<\/i> get a site to the top of Google search pages simply by buying links, spun content and a low-quality website, will this make you money? Eventually, people are going to see the quality (or lack) of your offerings. It\u2019s always better to base your success on high quality content and products.<\/p>\n

Real world testing is better than solely relying on expert advice. <\/b>It\u2019s never a bad idea to do research and read articles from experts explaining things that have worked for them. But there\u2019s no substitute for doing your own research and learning through trial and error.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEO has changed the way that we look at online marketing. It\u2019s led to companies getting smarter about how they develop their online marketing strategy and how they can incorporate many tactics to improve their search engine ranking. However, some people seem to think that SEO is a quick fix that eliminates the need for […]<\/p>\n","protected":false},"author":1,"featured_media":160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1,14,7],"tags":[46,57],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","category-seo-process","category-seo-research-and-trends","category-technical-seo-issues","tag-seo","tag-tips"],"yoast_head":"\nFour SEO Myths That Will Ruin Your Online Marketing | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Search engine optimization experts can promote myths that can hurt an online marketing strategy. Learn about why a link building campaign still matters and other debunked SEO myths.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Four SEO Myths That Will Ruin Your Online Marketing\",\"datePublished\":\"2013-08-05T15:30:45+00:00\",\"dateModified\":\"2013-09-14T05:23:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/\"},\"wordCount\":428,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/07\/seo-myths.jpg\",\"keywords\":[\"SEO\",\"Tips\"],\"articleSection\":[\"Link Building\",\"SEO Process\",\"SEO Research and Trends\",\"Technical SEO Issues\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/\",\"name\":\"Four SEO Myths That Will Ruin Your Online Marketing | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/four-seo-myths-that-will-ruin-your-online-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/07\/seo-myths.jpg\",\"datePublished\":\"2013-08-05T15:30:45+00:00\",\"dateModified\":\"2013-09-14T05:23:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Search engine optimization experts can promote myths that can hurt an online marketing strategy. 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