{"id":156,"date":"2013-08-01T08:05:59","date_gmt":"2013-08-01T15:05:59","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=156"},"modified":"2013-09-13T22:22:43","modified_gmt":"2013-09-14T05:22:43","slug":"five-ways-to-balance-your-websites-seo-and-usability","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/","title":{"rendered":"Five Ways to Balance Your Website\u2019s SEO and Usability"},"content":{"rendered":"

Using SEO tactics to get customers to your website is great. After all, people need to find your site in order to use it. Companies know this – it\u2019s why many spend significant amounts of time and resources on professional search engine marketing<\/a>. However, getting people to visit your site is only part of the battle. If the content is weak or poorly written, or the layout is distracting and confusing, what is the point?<\/p>\n

It\u2019s easy for a web development consultant<\/a> to spend so too much time worrying about SEO considerations and not enough thinking about customer usability; this often leads to websites that rank highly with search engines but have low conversion rates when it comes to translating web views into actual sales.<\/p>\n

\"seo<\/a><\/p>\n

Don\u2019t fall victim to this short-sighted approach to web development services<\/a>. Instead, utilize these five tricks that will help boost your search engine rankings while also improving the interface and user experience for your customers:<\/p>\n

Know Your Customer: <\/b>There\u2019s no such thing as the \u201ctypical\u201d customer. But by doing some market research. you can understand what drives a potential customer in your category to make a purchasing decision. Remember that a website that works for one type of business might not be appropriate for another business.<\/p>\n

Make Your Content Have a Point: <\/b>The content on your website isn\u2019t just there to fill space or serve as filler between optimized keywords. Think about the types of questions that you customers might have and design your text to clearly answer these questions.<\/p>\n

Keep Graphics Simple and Clean: <\/b>It\u2019s easy to try and go overboard with graphics, colors and other design elements with laying out your website. After all, you want your site to be memorable and eye-catching. But in many cases, this means that your website will also be distracting and keep people from finding the links and information they need to make a purchasing decision.<\/p>\n

Make Navigation Easy to Follow: <\/b>One of the main reasons that people leave a website before making a purchase is because of poorly development site navigation. If they can\u2019t easily find a link to the information they need, they\u2019ll likely leave and try out a competitors\u2019 site. Check your website design and make sure that customers can quickly get to the pages that lead to sales.<\/p>\n

Track and Change: <\/b>The work isn\u2019t done when your website goes live. You need to track visitors, clickthrough rates and sales to determine what does and doesn\u2019t work and make changes quickly if necessary.<\/p>\n","protected":false},"excerpt":{"rendered":"

Using SEO tactics to get customers to your website is great. After all, people need to find your site in order to use it. Companies know this – it\u2019s why many spend significant amounts of time and resources on professional search engine marketing. However, getting people to visit your site is only part of the […]<\/p>\n","protected":false},"author":1,"featured_media":157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,30,20],"tags":[76,53,60,55],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-conversion-rate-optimization","category-web-design","tag-analytics","tag-conversion","tag-design","tag-how-to"],"yoast_head":"\nFive Ways to Balance Your Website\u2019s SEO and Usability | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Balancing SEO and usability is key for web development services. A good web development consultant can make a great looking site that also attracts search engine attention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Five Ways to Balance Your Website\u2019s SEO and Usability\",\"datePublished\":\"2013-08-01T15:05:59+00:00\",\"dateModified\":\"2013-09-14T05:22:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/\"},\"wordCount\":439,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/07\/seo-and-usability.jpg\",\"keywords\":[\"Analytics\",\"Conversion\",\"Design\",\"How To\"],\"articleSection\":[\"Analytics\",\"Conversion Rate Optimization\",\"Web Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/\",\"name\":\"Five Ways to Balance Your Website\u2019s SEO and Usability | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-ways-to-balance-your-websites-seo-and-usability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/07\/seo-and-usability.jpg\",\"datePublished\":\"2013-08-01T15:05:59+00:00\",\"dateModified\":\"2013-09-14T05:22:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Balancing SEO and usability is key for web development services. 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