{"id":114,"date":"2013-05-15T11:45:12","date_gmt":"2013-05-15T18:45:12","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=114"},"modified":"2013-09-13T22:17:44","modified_gmt":"2013-09-14T05:17:44","slug":"three-steps-to-competitive-content-research","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/three-steps-to-competitive-content-research\/","title":{"rendered":"Three Steps to Competitive Content Research"},"content":{"rendered":"

It wasn\u2019t that long ago that quantity was the king when it came to creative content writing<\/a>. The general feeling was that search engines only tracked the sheer volume of SEO-driven content that a site was producing \u2013 regardless of the quality of the writing. This led to an explosion of online content, much of which was lacking in quality or in informative substance.<\/p>\n

Eventually, this became a kind of online scourge, as web searchers would frequently have to fight through page after page of \u201cspam\u201d content in order to find useful links. Users were upset, and eventually Internet search engines listened. Updates to search engine algorithms such as Google Panda were implemented specifically to place an emphasis on the quality of the writing. Specifically, content marketing services<\/a> and individual companies were forced to consider if their content would be considered both useful and relevant to someone searching online.<\/p>\n

\"content<\/a><\/p>\n

In today\u2019s search engine world, content can mean a lot more than just words. Infographics, FAQ sections, videos and social media content are all important parts that can add up to powerful SEO content. It\u2019s important to analyze what your competitors are doing to determine the gaps in your content strategy. Here are three steps that you can take during this process:<\/p>\n