{"id":112,"date":"2013-05-09T08:35:24","date_gmt":"2013-05-09T15:35:24","guid":{"rendered":"https:\/\/www.evisible.co\/blog\/?p=112"},"modified":"2013-09-13T22:17:06","modified_gmt":"2013-09-14T05:17:06","slug":"five-surefire-steps-to-improve-organic-clickthroughs","status":"publish","type":"post","link":"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/","title":{"rendered":"Five Surefire Steps to Improve Organic Clickthroughs"},"content":{"rendered":"

SEO practices can go a long way in impacting your Search Engine Results Placement (SERP). Producing the right content and using best SEO practices such as authorship, site links and social signals can improve the SERP display of a website page on a search engine query. But this is only part of the battle. In order to profit from a high SERP, you need to be able to get people to click through to your link. With higher SERP conversion<\/a>, your high-ranking link is as worthless as one that is at the bottom of the search engine rankings.<\/p>\n

SERP conversion is often an overlooked element of search engine optimization. However, it should be an important part of any SEO conversion<\/a> strategy. Organic clickthough strategies are proven to lead to an increase in highly targeted and motivated visitors to your site who are ready to make purchasing decisions. Ultimately, that\u2019s the goal of any online marketing campaign \u2013 get qualified leads ready to buy to your site.<\/p>\n

\"improve<\/a><\/p>\n

Over the years, we\u2019ve developed many different strategies to improve organic clickthrough rates. The right strategy for you will depend on your unique position, but these five strategies have been proven to work over time:<\/p>\n

Rich snippets<\/b> such as ratings, number of total reviews, price range and contact information can go a long way in getting people to click on a link. This is even more powerful when combined with strong calls to action to \u201csee pictures\u201d or \u201cread unbiased reviews.\u201d<\/p>\n

Building a brand <\/b>through offline tactics can help your SEO strategy. Google rewards links associated with known brands. Running contests and offsite promotions are some of the ways that you can create positive association with customers and get them interested in clicking on your link.<\/p>\n

Harness multimedia<\/b> by going beyond text. Create videos and use attention-grabbing images. Make sure to caption and tag them for full optimization.<\/p>\n

Optimize your site<\/b> by reviewing your internal linking strategy and site structure. Research how customers are viewing your site so you can create breadcrumbs in your search results.<\/p>\n

Take ownership of your content<\/b> by attaching your company\u2019s name \u2013 or your name \u2013 to the great content you are creating. It establishes credibility with searchers and helps with your Google ranking.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEO practices can go a long way in impacting your Search Engine Results Placement (SERP). Producing the right content and using best SEO practices such as authorship, site links and social signals can improve the SERP display of a website page on a search engine query. But this is only part of the battle. In […]<\/p>\n","protected":false},"author":1,"featured_media":122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,8,1],"tags":[53,46,57],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization","category-intermediate-and-advanced-seo","category-seo-process","tag-conversion","tag-seo","tag-tips"],"yoast_head":"\nFive Surefire Steps to Improve Organic Clickthroughs | eVisible Blog<\/title>\n<meta name=\"description\" content=\"Looking for a higher SERP conversion rate? We have five surefire steps that any company can undertake to increase their SEO conversion and get more organic clickthroughs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eVisible\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/\"},\"author\":{\"name\":\"eVisible\",\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"headline\":\"Five Surefire Steps to Improve Organic Clickthroughs\",\"datePublished\":\"2013-05-09T15:35:24+00:00\",\"dateModified\":\"2013-09-14T05:17:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/\"},\"wordCount\":382,\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/05\/improve-organic-clickthroughs.jpg\",\"keywords\":[\"Conversion\",\"SEO\",\"Tips\"],\"articleSection\":[\"Conversion Rate Optimization\",\"Intermediate and Advanced SEO\",\"SEO Process\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/\",\"url\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/\",\"name\":\"Five Surefire Steps to Improve Organic Clickthroughs | eVisible Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/five-surefire-steps-to-improve-organic-clickthroughs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.evisible.co\/blog\/wp-content\/uploads\/2013\/05\/improve-organic-clickthroughs.jpg\",\"datePublished\":\"2013-05-09T15:35:24+00:00\",\"dateModified\":\"2013-09-14T05:17:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.evisible.co\/blog\/#\/schema\/person\/49389cda5c49ee677ca7b03bf0508653\"},\"description\":\"Looking for a higher SERP conversion rate? 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